
On the anniversary of Abraham Maslow’s death (June 8, 1970), I revisited his classic book, Maslow on Management.
I return to it periodically because this transcription of the journals he kept while touring a factory in southern California in 1960, provides us with a unique view of management that applies today.
Best known for his theory of human motivation, centered on self-actualization and the phrase “hierarchy of needs,” Maslow maintained that the basic human drive is for self-actualization, and the need to fulfill one’s full potential. He was a master of the science of psychology, who broke from the early traditions of Freud and the behaviorists to devote his life to research into positive psychology.





















